SKILLFORCERY

~ Firing new pathways about work

Sears Holding Corp Responds to their Tribe

…not just the job applicant. This is doing things right!

The automated response page below demonstrates that this company gets it.  A smart leader at Sears Holding understands that people responding to their job ads are potentially part of their tribe. So the company INVITES A DEEPER CONNECTION to their brand by sending a well-designed message instead of the usual automated thank you response to job applicants who take the time to complete their ‘on-line resume submission process’.

How’d they do that?

  • By demonstrating respect  i.e. giving what you want first.
  • Then makes an offer to “show our appreciation” (highlighted in red text).
  • Then extends several invitations to join, shop and connect with the brand not just the Sears Holding Corporation (notice the brand logos under the signature line).
  • Ends with an invitation to donate to a cause they believe in.
Using a “Calling all tribe members” approach at every touch point is definitely Doing it Right

Modern application resopnse

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